Which is the most cost effective ways to promote your business?

Successful business marketing in any form is not easy and many of the traditional ways have now become prohibitively expensive, so are mainly used by large well established companies. One of the best and most cost effective ways to promote your business is on the internet. SEO agencies on The Gold Coast provide a perfect solution for weaving together all the different and complex technical skills needed to cost effectively gain the necessary visibility your business needs and to target your audience of potential customers.

Those who are new to promoting their business will find they need to spend a lot of time learning the different aspects of internet marketing before they can even start putting an effective business strategy in place.  It’s a good idea to do a proper costing of both time and financial costs before contemplating doing your own internet marketing as you are likely to find that you’re better off using your resources to run your business and leave the promotion to a good SEO Agency.

For those who wish to do it themselves these are some areas that you need to become skilled at:

Blogging

Blogging can become a very cost-effective way of reaching your audience and promoting yourself as an expert in your industry. Unfortunately, it can take a long time to build up a large enough following to be effective.

With persistence, passion and the ability to provide your audience a high level of valuable, useful content, bloggers can from just this one income stream, over time, obtain a very good income.

Video Tutorials

People love to learn and one of the best ways to advertise your product or service is to show people how to use it or even how to do or make your service for themselves. It may seem strange to give your ideas away, but this really helps you to quickly become an authority and find a loyal following, people are then more willing to pay you well just for your expertise.

Email Marketing

This is very cost effective and offers businesses one of the best return avenues for your invested time. New customers are attracted by your compelling sales copy and the value you offer them.

Social Media Marketing

Mastering social media marketing done the right way opens the door to billions of potential visitors that with the right strategies you can turn into customers.

Content Marketing

This is one of the most popular advertising methods for reaching the right audience while on a low budget. This works especially well with a new website with no authority or built up links.

By posting on authority sites such as LinkedIn or Printest you can increase your online presence quickly and become almost instantly visible to millions.

Search Engine Optimisation

Mastering SEO on The Gold Coast can give you serious traction and if you have the time to invest is about the least expensive way to market any business.

There is no doubt that the different forms of internet marketing are the most cost effective ways to succeed in business today, but they must be done properly if you’re not good at marketing, often the best way is to get an SEO expert to assist you.

How SEO can give a boom to website’s popularity

Being competitive and available to your potential customer’s means you need to have a website that is right there where people are searching for your product or service. Ask the team at SEO Company Gold Coast to help get your site search engine optimized at a realistic cost.

It really doesn’t matter if you spend a fortune creating the best interactive website with a huge wow factor, heaps of giveaway prizes and the best deals on the planet. If no one can find you then you’ll not have any visitors.

To have a popular website you need to offer visitors value for time spent with you and to be able to attract them, or give them a reason to visit your site.

SEO Helps By

SEO covers a wide area such things as:

• Ensuring your site is relevant to your search keywords
• Ensuring your content is original and unique
• Removing unnecessary clutter from your site
• Checking your factual and grammatical accuracy
• Giving a high amount of value to visitors
• Encouraging customer engagement
• Local promotion and being on Google maps
• Making you and your brand a recognized industry authority

SEO Bring More Clients

By improving your website SEO and design it helps people find you online because you rated higher on search engine results

An Improved Conversion Rate

Improving your site optimization increases visitors. The more quality visitors you have, the higher your rating climb as search engines work on percentages. So you get more visitors and increase your rate of converting visitors into paying customers

Improved Brand Awareness

The more visitors you have, the more aware people become of your brand. The higher the value you give to your visitors the more they trust you and the more inclined they are to become your customers

High SEO Rankin High Level of Trust

When you rank highly on search engine results pages if infers a high level of trust in your site and brand because it shows others use your services. When you have a good business reputation, search engines place you ahead and in front.

Strong Local SEO Strategy

Having a well thought out and implemented SEO strategy is critical for all types of businesses, Localized SEO will allow you to get the most from your geographical location. The majority of small businesses need their local market. Now days the majority of people rely on looking up the products and services they require on their mobile devices, often while out and about.

If you’ve done your local SEO properly, you will be right there and totally visible, giving your customers what they want, when they want it. If you couple that with service and quality products you will give your business a huge boost.

Good SEO is one of the most difficult parts of building a great profitable website your local SEO Company on The Gold Coast can advise or help you get it right.

 

Making a website has never been easier than it is today, but making it popular and getting it tuned so it becomes profitable is not so easy. Fortunately, if you follow the Google good practice guide and use an expert anyone can make it.

What To Look For In A Digital Marketing Agency

Finding the right Digital marketing agency is crucial to your overall marketing success. Look for the following qualities in a digital marketing service so you can be sure they will work for you:

Do they have a fantastic website?

Do they practice what they preach, they should have a website that is easy to find just by searching on Google. They must use the latest SEO practices with a modern and engaging site. Are they near the top of the local search results with an effective marketing strategy complete with intuitive navigation, active blogs and responsive design? Does their site download quickly?, Do you like and trust them as soon as you land on their page?

What sort of team do they provide for your job?

Is the agency owner operated or are they a sub-branch of a large firm. Do they have a diverse team with multi-talents and expertise such as web development, design, content strategy, SEO, brand development, social media and other areas needed to promote your brand and business? Are all the people that will be involved in your account available and accessible to you?

You are likely to be working closely with the team on your account, so you need to be able to get on well with them, feel comfortable and have great communication. Do they get on well together and have a strong professional working relationship? It is important that they all work well together, so they will work well together for you.

Do they use the latest Internet marketing tools?

Most of the latest internet marketing tools that measure website performance are expensive to obtain and need specialised knowledge to operate successfully. Do they know and understand how to utilise social media analytics and the other tools to successfully monitor your website progress and personalised responses, so that their actions on your behalf are as cost effective and efficient as possible.

Do they have the combined experience to be able to access your content, data and customer feedback based on its merits and not just on the average percentages gathered from computer generated programmes? Originality and lateral thinking can place your brand in the best position and have your site stand-out with a higher search engine ranking and more customers.

Are they ready to work with you?

Do they possess the relevant experience necessary as a digital marketing service that will be able to deliver a successful internet presence and marketing campaign for your business?

Do they adequately address your needs? Check their portfolio for clients that are similar to you and others in your industry. Also, look at their different styles, are they original or do they all look similar?

Just because a Digital marketing agency does not have other clients like you does not mean they are not a good match, in fact, it may be advantageous as they will be working on new unique ideas and an original presence for you.

Digital marketing agencies on the internet offer a range of different services so it’s important that you get a perfect match for your business. Often it is better to use a local agency that knows your area, who you can talk face to face with, for a personalised web presence.

5 Reasons Why Ignoring SEO Can Affect Your Business

About 50 percent of businesses do not have a viable internet presence. Most of these are older established businesses that have not yet felt the need to go digital. The latest SEO news suggests that these businesses are losing customers to companies that have a strong internet presence and a (SEO) search engine optimisation strategy.

The old school suggests that SEO is too unpredictable takes too long and that their businesses have done very without this added expense they consider is unproven, they still like to use and rely on PPC (pay per click).

Ignoring SEO does not just cost a few lost sales, but can be financially disastrous.

These are five ways it can affect your bottom line

1. Measurable results from expenditure

The facts are that a well done SEO strategy is highly measurable, very cost effective and probably the best method to ensure your businesses future profitably.

2. PPC verse SEO

PPC is expensive, but you still need a high quality website to keep customers.

Paid traffic (PPC) can have a higher conversion rate than that of SEO because it casts a narrower net and aims at specific customers.

3. Customer Knowledge

SEO has a much broader reach and can capture leads as well as sales when customers first start searching so the net capture rate is much higher.

It allows you to get a view of your customers’ needs and desires as well as the keywords they use so you can further optimise your site.

4. Being Prepared for Algorithm Updates

The great SEO news is that Googles search engines are geared for using “SEO Best Practices” and adhering to them allows you to be in the best position for new updates.

With the “Medic” update many websites that were not SEO lost their rankings and businesses were destroyed.

5. Credibility and Trust

It is a well-known fact that people just do not trust paid ads, listings or reviews, an organic listing has far more credibility amongst searchers. So if you do not have your site search engine optimised many people will just not notice your listing, even if it is on the first page as a paid ad.

Well done SEO can dominate the first page of people’s searches across the whole industry, which gives people confidence and trust in your company. When you hardy or never show in organic rankings, consumers can become suspicious about your quality and business credentials this can also adversely affect the results of your PPC ads.

According to Straight Up Digital, For the best results possible for any website, use SEO strategies for all your content including headings, image descriptions, social media platforms and anything you post on the internet. Then add PPC (pay per clicks) such as AdWords where appropriate so you can maximize the advantages of both.

Creating a webpage, then sprinkling it with keywords and phrases is ill advised and will be unlikely to give the results of a website conceived and made with SEO.

It is possible and many business sites do run successfully without a SEO strategy, but in reality, they are missing out on a great opportunity, so after careful consideration, it becomes obvious that they would be much more successful by implementing a full SEO strategy.

10 Content Marketing Improvements That You Should Consider

Online marketing is a continuously expanding and changing area that keeps even the most experienced and gifted webmasters busy keeping up with the new trends and the changes in SEO as well as the maturing tastes and desires of internet users who grow increasingly impatient and intolerant of sites that do not deliver quickly and precisely what they want. To get the best value talk with your local SEO experts on The Gold Coast and consider these 10 marketing strategies:

1. Podcast

One of the biggest growth trends from 2017 and the first half of 2018 is Podcasts, it’s estimated 100 million users listen to podcasts weekly while driving the car cooking dinner and any time they want a high quality experience.

2. Data Drive

Take as much of the guesswork out of your marketing plan using segment traffic assessment to find why people sign up to your site and see what’s really doing well and what to drop.

3. Market Saturation

Don’t use topics that are saturated, look to address hard to reach spaces or closely aligned topics that have a low content level, but high audience interest, then quickly produce high quality interesting and helpful content.

4. Focus and Categorizing

It is not possible for all content to be at the top of the SEO rankings, so you need to think laterally and aim for a balance between generating leads and growing your brand to be trusted and recognized.

5. Keep SEO as your Main Priority after Content

Always be up to date with your SEO, as the best and most sort after content without being properly search engine optimised, cannot be found, so contact your SEO Gold Coast expert.

6. Look to the community

Take the time to investigate what people in your community are interested in to find relevant and valuable content to engage them.

7. Write about things you Know

It is best that you stick to writing about thing you actually know about rather than trying to be clever at everything. Thoughtful, well written and original, useful and interesting content is all you should produce.

8. Sales and Marketing

The trick today is to produce content people want and value so they will listen to you and get to know your brand. Then you can carefully integrate your sales pitch, branding and build your public recognition.

9. Build Your Brand

Building your brand so it is strong on quality and at the same time aligns with your main function of selling your product or service is essential, many sites are becoming too broad and lose sight of their main purpose.

10. Get in touch

One of the most important things you need to do is to contact and talk to as many of your customers as possible and get their feedback, find out what they like about your company and more importantly what they don’t like.

When planning an online marketing campaign it is important to really know what your target audience wants, what unique things of value you can offer to attract them and to find the best ways to engage them such as podcasts. Look to specialize and offer the highest quality content possible.

Questions To Ask Before Hiring An SEO Agency

All e-commerce sites in order to gain the best exposure and sales need to have optimum search engine visibility and show up on the first page of Google search results to be invisible to your potential customers.

The most cost effective way to do this is to hire an SEO agency that can accomplish this is for you. The problem is that there are so many self-proclaimed agencies that it is hard to know which SEO agency to trust who also has the technical expertise and the ability to get you on top of the list.

Some of the most essential Questions you need to ask before hiring an SEO agency are:

1. Can you provide references from some of your clients that you have successfully provided SEO consultancy to?

This is so you can gauge how effective the consultant’s efforts on their behalf were.

2. Ask them if they strictly abide by Google’s publicly and webmasters best practice policies?

3. Ask for information on how they will go about improving your SEO rankings.

4. Ask them to explain several alternative strategies and campaigns they would use, especially for your site to drive up your search engine rankings. They should also be able to give a realistic time frame of how long it would take to achieve the goals you agree on.

5. Ask for a technical review of your website to find any potential problems. This is important so any problems that could lower your rankings are eliminated.

6. Ask if they will provide on page optimization to all web pages, webpage titles, headings and tags, links and backlinks where applicable, as well as off page SEO strategies to increase your web presence with social media platforms, blogs and press releases.

7. Ask them if they can guarantee you will get to the top of the web ratings and number one or two spot. If they imply or say yes they can, find another SEO agency on the Gold Coast, as it is impossible to guarantee this result. But they should tell you they will get you on the first page.

8. Ask them if they are experienced with local SEO techniques and will they optimize your site to cater for your specific geographic area.

9. Find out if they will make changes to your web page coding and will they notify you of all changes and provide details. Will they also add copy-writing in your name to all changes or new pages they add to your site?

10. Are they experienced in using Google Analytics so you and they can track the improvements, including the number of links from other websites that are driving traffic to yours and much more? How often will they check the analytics and how they will use the data to continually improve your SEO and website traffic?

11. Ask how often they will give you progress reports and how you will communicate, i.e. in person, via video chat, phone calls, email, texting or all.

12. Find out what their exact fees and if they require a retainer and also have a cost ceiling level. Do they charge per contract, project, or hourly rate? How often are invoices due, 7 days or monthly?

13. When the contract expires or if it is terminated early are there any fees? Can they guarantee you will own all of the optimized web content you have paid for and that they will not remove or change any content you have paid for?

Top Keyword Research Tool For SEO In 2018

Many people still underestimate the value of SEO for their entire internet content, especially the most critical part of SEO, keywords. The world’s leading companies spend collectively billions of dollars each year paying for keyword research to ensure they’re at the forefront of their fields with their internet content being properly targeted to all their potential customers. This has proven to be very cost effective much more so than conventional advertising.

The Top keyword research tools for SEO in 2018 are:

• Google Keyword Planner

The Google Keyword Planner is about the most popular and most used research tools on the internet. This is probably because it’s integrated with Google AdWords it is free, but you do need an Adwords account to use it which is also free.

It offers a huge amount of information, but only works on Google, not on other apps.

• SEMRUSH

This is the easiest SEO keyword research tool for blogs and helps you to find both short-tail and long-tail keywords.

You can also find useful details on traffic stats, SEO reports Adsense CPC etc.

• Ahrefs Keyword Explorer tool

A popular keyword tool that uses clickstream data to provide information on the clicks you can get from the SEO keywords that are aimed at local searchers. Many keywords will produce lots of traffic, but get few clicks. You can create keywords from their dashboard that specific to the location.

They offer new customers a week’s trial for $7.

• LongTailPro

Long TailPro is a paid SEO keyword tool for finding amazing keywords for niche and micro niche sites. It features a competition checker to help in picking the best keywords for your pages which is important for that location specific content like Gold Coast SEO.

• KWFinder

Using a question based keyword search option this popular keyword SEO tool is great for finding long tail problem related keywords and phrases. They offer both paid and free plans and are dedicated to keyword research, helping to bring in and convert your targeted traffic.

• SpyFU

This very useful SEO optimisation tool is great for analyzing and keeping ahead, as well as checking up on and understanding your competition in tight niches. It is also helpful in discovering new areas to markets.

SpyFU features a Keyword History module, a Compare Websites module, a Domain History module.

The data is not realtime, but monthly which could be disadvantageous

There is a basic plan for $79 and $99 a month with the agency plan of $999 per month.

• SERPStat

SERPStat is very helpful in finding new marketing areas and checking your competition, being a comprehensive SEO research tool that provides facts on search volume, keyword difficulty scores and keyword search trends. It has a section for the top 10 webpages, their rankings for the keyword, page rank, backlinks and the domains that referred them.

These are the top keyword research tools for SEO with Google coming out a clear winner because it’s free, easy to use and is tied to Adwords. The other top research tools are SEMRUSH, Ahrefs, LongTailPro, KWFinder, SpyFU and SERPStat which are all excellent for SEO.

Top Five Keywords Research Tools

SEO or search engine optimization is all about keyword research and finding the optimum keywords to get search engines to place your web pages in front of your potential customers. Assuming you have a quality product and are giving quality content to those who subsequently visit your site, then by following this quick guide you should be able to start finding the best ways to find the keywords that are critical to succeed with your website.

There are two main two types of keyword research tool that can help with your overall web strategy the basic Keyword research that uses the seed keywords to find profitable keywords and the competitor based keyword research which finds proven keywords from other similar sites to drive your traffic.

The five best keyword research tools for SEO are below:

The Google Keyword Planner tool is the first on the list because it is one of the best and most commonly used keyword research tools available. One of the main reasons it’s so popular is that it is free and also, it is directly integrated with Google AdWords.

You can create your AdWords Account for free and then start using this Google Keyword Planner Research Tool which has all the information on Google the largest search engine.

This is the best for people who are just starting out and the early stages of your SEO on your website.

Semrush is the number 2 choice as it is the easiest keyword research engine for bloggers. You place in your or your competitor’s URL and it will give you all the ranking keywords for that site.

It will give details on the traffic stats, search engine reports, Adsense CPC and many other details to help you manage your SEO campaign. Semrush is offering a 14 day completely free trial.

Ahrefs Keyword Explorer tool is number 3, it is one of the most popular keyword tools and uses clickstream data to show how many clicks you can get from a given keyword on the search engine. Many key words have a large amount of traffic but few clicks. It is possible to create a keyword list directly from Ahrefs dashboard with a trial of 7 days for $7 it is great value.

Long TailPro is at number four, being another very popular keyword tool. This paid keyword research tool is great for niche sites and features an amazing and very detailed keyword analysis feature as well as a competition checker which will help you to choose the right keywords to drive high quality traffic to your web page. They are also offering a $30 discount.

KW finder is number 5. This keyword research tool is totally dedicated to keyword research. Although they are very new they are one of the fastest growing SEO tool companies, mainly because they help you find the right keywords that will drive highly targeted traffic to your site. It uses a question based keyword research option to help you find long tailed keywords quickly that are related to problem solving. This type of problem solving content helps to bring quality, targeted traffic to your site and increase click rates and conversions.

KW Finder has both free and a basic paid plans so they are worth trying.

Whichever keyword research tool you choose, it is best to spend the time doing your research first and if you are unable to do it, then a small investment with a SEO Gold Coast based company is a must for your web site to succeed.

Increase Online business by hiring SEO Experts on the Gold Coast

Looking to set up a business in Gold Coast or are you already an established but looking to increase your presence online? First and foremost requirement for this is to get a website for your business. A website should tell about the work of your enterprise and should be easy and user friendly with no technical glitches.

To make an online presence one must cater to SEO enabled web pages on its website. When looking to create SEO enabled web page one must contact and hire a SEO Expert who knows the details of his work and can get you a visibility on various search engines.

If you are based in Gold Cost, Australia it is highly recommended you should look out for professional services offered by SEO Expert Gold Coast to enable your website to achieve a high online presence. In today’s new era of the internet for any venture to succeed it is essential for them to own a website of their venture and to increase the visitors of a website, it is important the website should be visible on various search engines.

When looking for a SEO Expert to carry out the work for you, please consider the following points before hiring anyone:

• Professional: The expert should be highly professional and should hold an expertise in the area. You cannot expect to receive the best output with an individual with average or mediocre skills. Check the background of the individual or SEO expert service that you are being provided.

• Significant Experience: It is important for you to consider the individual for your SEO needs to hire the individual who has a significant amount of experience in the field and knows how to achieve the desired results. You cannot afford to consider a fresher as he might not have worked in the field and the results might not be as desirable as you expect them to be.

• Budget Constraint: It is always advisable to discuss the budget of the SEO service in advance to avoid any confusion in future. One must compare prices across the industry to avoid getting duped. One should always take a specific budget constraint into consideration before locking the deal with any expert.

• Local Industry Experience: It is important to hire an individual who has knowledge regarding the local industry. He will know what it is like to consider for achieving visibility online in a specific market.

• Ongoing support and services: Once the work of the SEO Expert is completed, he should be available for any further queries in the future. It is important to discuss regarding any services required in the future. All such requirements should be discussed in advance.

• Monthly Analysis: The SEO Expert should provide you with the monthly analysis of the keyword positions on the website. It is essential to note the position and visibility of the website on various search engines after and before availing the services from the SEO expert.

SEO Expert Gold Coast services should guarantee you the desired outcomes resulting in the increased visitors to your website.